
Understanding Your Newborn Begins With Understanding Their Biology.
Your baby's behaviour has a reason.
From frequent waking and crying to feeding and the need for closeness, newborn behaviour is shaped by biology and development.
The Newborn Effect helps mothers understand what their babies are communicating and why, bringing together midwifery experience, research and education to make the early weeks feel less overwhelming.
Understand your baby. Feel more confident in yourself.
YOUR BABY ISN'T BORN WITH A MANUAL. BUT THERE IS A REASON BEHIND THEIR BEHAVIOUR.
Understanding newborn biology can change how you see your baby.
Rather than trying to change what is biologically normal, learn to recognise your baby's needs, understand their behaviour and respond with greater confidence.
ONLINE COURSES
Discover educational courses designed to help you understand your newborn's biology, behaviour, sleep, feeding and need for connection.
PERSONALISED CONSULTATIONS
Access individualised midwifery support to explore your questions, understand your baby and navigate the early weeks of motherhood.
MEET MELINDA
I'm Melinda Barrett-Richard, an Endorsed Registered Midwife with more than 25 years of experience supporting women and babies.
I created The Newborn Effect to help mothers move beyond conflicting advice and understand the biology behind their baby's behaviour and needs.
I believe confidence grows through understanding.

BEGIN WITH UNDERSTANDING
You don't need another list of things to do. Sometimes, what makes the biggest difference is understanding why your baby does what they do.
Welcome to The Newborn Effect.
